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Podcasting for Business: What You Need to Know
In this video I interview Cliff Ravenscraft, podcast producer and founder of Podcast Answer Man.Cliff explains why businesses need to consider getting into podcasting and the opportunities podcasting...
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How to Use Content to Increase Your Sales
In this video I interview Marcus Sheridan, the founder of The Sales Lion and River Pools and Spas.Marcus shares the content strategy he used to increase sales for his pool business. He shows the...
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How to Develop a Successful Multi-Author Blog
In this video I interview Joe Pulizzi, author of Managing Content Marketing, co-author of Get Content Get Customers and founder of the Content Marketing Institute.Joe shares the story behind the...
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Social Media Trends for Small Businesses
In this video I interview Anita Campbell, founder of Small Business Trends and BizSugar, and author of Visual Marketing.Anita shares how social media impacts small businesses. You’ll discover which...
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How Small Businesses Can Thrive With Google+
In this video I interview Chris Brogan, author of Google+ for Business: How Google’s Social Network Changes Everything.Chris shares how Google+ can help small businesses and reveals the strategies he...
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How Has Blogging Changed the Voice of Women?
In this video I interview Lisa Stone, CEO and co-founder of BlogHer, the leading cross-platform media network created by, for and with women social media leaders.Lisa tells the story of BlogHer, the...
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Blogging Trends for 2012: What You Need to Know
In this video I interview Shani Higgins, CEO of Technorati.Shani shares information on the business of blogging and current blogging trends. Discover how much money bloggers make and learn more about...
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How Social Media Has Changed Customer Service
In this video I interview Peter Shankman, founder of Help a Reporter Out (HARO), vice-president of Vocus and author of Customer Service: New Rules for a Social Media World.Peter shares the story of...
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Trends in Social Media: Are Most People Using Social?
In this video I interview Tom Webster, vice president, strategy and marketing at Edison Research.Tom shares insights into current trends in social media.You’ll also discover why you need to know how...
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Why Community Is Essential to Business
In this video I interview Liz Strauss, founder and business strategist at SOBCon.Liz shares why businesses need a community to exist today and what you need to know to successfully build one to develop...
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How Content Can Spur Change for Businesses
In this video I interview Mitch Joel, author of Six Pixels of Separation and president of Twist Image.Mitch shares insights into how content has changed the way we do business.He also gives you...
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Why Relationship Marketing is Important for Businesses
In this video I interview Mari Smith, author of The New Relationship Marketing and Facebook Marketing: An Hour a Day.Mari shares how relationships have evolved and why businesses need to focus on P2P...
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The Rules of Social Media Debunked
In this video I interview Jason Falls, co-author of No Bullshit Social Media: The All-Business No-Hype Guide and founder of Social Media Explorer.Jason talks about the rules of social media and what to...
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How Ford Engages Customers With Social Media
In this video I interview Scott Monty, head of social media at Ford Motor Company.Scott shares how to connect and engage your customers with social media. He also explains how Ford uses Google+ and...
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How Johnson & Johnson Uses YouTube to Create Awareness
In this video I interview Robert Halper, who is the director of video communication for Johnson & Johnson.Robert shares the story and strategy behind the company’s successful social media...
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How to Generate More Opportunity From Existing Customers
In this video I interview Becky Carroll, who is the author of the great new book, The Hidden Power of Your Customers.Becky shares the story and meaning behind her “ROCK” strategy and why it is so...
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How Online Video Can Grow Your Business and Your Brand
In this video I interview Steve Garfield, who is the author of the book Get Seen: Online Video Secrets to Building Your Business.Steve shares insights into how video can give your company a competitive...
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How Big Businesses Can Manage Social Media
In this video I interview Michael Brito, the author of a great new book, Smart Business, Social Business.Michael is also the SVP of Social Business Planning at Edelman Digital.Michael shares insights...
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How the U.S. Army Is Using Bloggers
In this video I interview Greg Swan, VP of Digital Strategy at Weber Shandwick, one of whose clients is the U.S. Army.Greg shares how the U.S. Army encourages soldiers to blog, develop authentic...
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How Aetna Is Building a Social Media Presence
In this video I interview Lauren Vargas, who is the Community Management Strategist at Aetna.Lauren shares how Aetna is to building a corporate presence on social media instead of focusing on a...
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